There’s no denying the importance of our military in keeping America safe and furthering our objectives worldwide. Carmakers in the U.S. — American and foreign alike — maintain military discount programs to thank current and former military personnel and their families for their service.
Five programs stand out from the rest regarding the amount of money available. Four of them offer more assistance than average, and one provides less. Most military vehicle discount programs offer $500 in cash assistance. However, in some circ*mstances, Acura, BMW, General Motors, and Lexus offer more than $500. Kia offers a $300 maximum discount for military service.
While eligibility varies from program to program, most military vehicle discount programs include active duty personnel, retirees, veterans, and their spouse or immediate family. Programs vary, so confirm your eligibility before getting your heart set on that new car, truck, or SUV.
Here are the best military car discounts for Veterans Day and 2023.
Acura
![Best Military Car Discounts for Veterans Day - Kelley Blue Book (1) Best Military Car Discounts for Veterans Day - Kelley Blue Book (1)](https://i0.wp.com/www.kbb.com/wp-content/uploads/2023/02/2023-acura-mdx-type-s-front-quarter.jpg?w=757)
Offer: $750 cash
Expires: 4/1/2024
Acura offers $750 in cash on the purchase of any new Integra, TLX, RDX, or MDX, excluding high-performance PMC vehicles to active-duty U.S. military and Ready Reserve members, veterans within two years of separation from service, and military retirees within two years of separation of service. In each case, the service member’s spouse qualifies for the discount. Acura’s military discount isn’t valid on Certified Pre-Owned (CPO) cars or used vehicles. See new Acura vehicles for sale
BMW
![Best Military Car Discounts for Veterans Day - Kelley Blue Book (2) Best Military Car Discounts for Veterans Day - Kelley Blue Book (2)](https://i0.wp.com/www.kbb.com/wp-content/uploads/2023/06/2023-bmw-x4-m-front-left.jpg?w=757)
Offer: $500-$5,000 cash
Expires: Ongoing
U.S. military personnel stationed at home and overseas are eligible for this discount. The BMW military discount program is available to active duty, retired, reserve, and veteran military personnel, USAA members, and the service member’s immediate families. To verify eligibility and see how much assistance you may receive, you’ll have to complete verification through the ID.me verification tool and complete the online application. See new BMW vehicles for sale
Buick/Cadillac/Chevrolet/GMC
![Best Military Car Discounts for Veterans Day - Kelley Blue Book (3) Best Military Car Discounts for Veterans Day - Kelley Blue Book (3)](https://i0.wp.com/www.kbb.com/wp-content/uploads/2022/07/2023-chevrolet-silverado-zr2-front-left.jpg?w=757)
Offer: $500-$1000 cash
Expires: 1/2/2024
If you’re in the market for a new Chevrolet, Buick, or GMC vehicle, and you’re an eligible service member, you can get up to $500 in cash assistance with your purchase or up to $1,000 toward a new Cadillac. To get the deal, you must apply for the discount ahead of time and provide the authorization number to the dealer you buy from. Eligible service members include active duty, reservists, veterans, and retirees of the U.S. Army, Navy, Air Force, Marine Corps, and Coast Guard. See new Buick vehicles for sale | See new Chevrolet vehicles for sale | See new GMC vehicles for sale | See new Cadillac vehicles for sale
Lexus
![Best Military Car Discounts for Veterans Day - Kelley Blue Book (4) Best Military Car Discounts for Veterans Day - Kelley Blue Book (4)](https://i0.wp.com/www.kbb.com/wp-content/uploads/2023/01/2023-lexus-rx-500h-f-sport-driving-front-3qtr.jpg?w=757)
Offer: $1,000 cash
Expires: 11/30/2023
A cool thousand bucks off a brand-new Lexus is a pretty good deal. It’s available to active duty U.S. military, retirees, veterans within two years of separation of service, Ready Reserve members, or a household family member of an eligible service member. The offer is available on every Lexus, including hybrid and electric models. It’s even available for high-performance vehicles like the 2023 RC F and the V8-powered LC 500. See new Lexus vehicles for sale
Kia
![Best Military Car Discounts for Veterans Day - Kelley Blue Book (5) Best Military Car Discounts for Veterans Day - Kelley Blue Book (5)](https://i0.wp.com/www.kbb.com/wp-content/uploads/2023/02/2023-kia-telluride-xline-front-left-3qtr-3.jpg?w=757)
Offer: $300 cash
Expires: 1/2/2024
Aside from the relatively small cash assistance amount, Kia’s military program represents most of the $500/month programs from the brands listed below. Active duty service members, retirees, veterans, reserve members, and their spouses are eligible for Kia’s military program discount upon adequate proof of military service or proof of marriage in the case of a spouse applying for the discount. See new Kia vehicles for sale